Big ideas, little details, and a brand that's just getting started.
Project Type: Early-Stage Brand Development
Services: Brand Concept, Logo Design & Creative Direction
Project Status: Early Development
01 / The Brand Story
Pretty Little Fixes is an emerging woman-owned business founded by Caity, bringing a feminine and creative perspective to practical, everyday solutions.
With plans to explore original 3D-printed products and thoughtfully designed accessories, Pretty Little Fixes is being developed around the idea that functional products don't have to sacrifice personality or style.
The business is still in its earliest stages, but the vision is beginning to take shape: creating something useful, approachable, and unmistakably its own.
At this stage, the focus isn't on presenting a finished business. It's on building the creative foundation for everything that may come next.
02 / The Creative Direction
The creative direction for Pretty Little Fixes began with a simple goal: develop an identity that feels feminine, confident, and playful while still reflecting the practical nature of the business.
Pink and black establish a bold, recognizable contrast, while a hammer illustration and signature bow bring together the brand's two defining personalities: capable and unapologetically feminine.
The goal is to create a visual identity that feels approachable and memorable without relying on traditional, overly industrial imagery.
Creative Direction: Feminine · Playful · Practical · Confident · Creative
03 / The Brand Identity
The first phase of development has centered on exploring Pretty Little Fixes' logo and establishing the visual personality of the brand.
Early design work includes typography exploration, logo refinement, and the development of its signature hammer-and-bow illustration.
The creative process has involved experimenting with different lettering styles, adjusting the relationship between the illustrated elements and the business name, and refining the composition to create a more cohesive identity.
These early decisions are helping establish a recognizable foundation that can evolve as the business grows.
Developing Palette: Pink · Black
Signature Elements: Hammer Illustration · Pink Bow · Expressive Typography
Brand Tagline: Small Fixes. Big Confidence.
04 / Bringing It to Life
Pretty Little Fixes is currently in the foundational stage of business and brand development.
Rather than jumping directly into a full collection of products or marketing materials, the initial creative work has focused on defining the brand's appearance and identifying how that identity could eventually translate across different applications.
Future possibilities include product packaging, branded materials, digital marketing, and a cohesive online presence.
As the business continues to develop, these ideas will be evaluated and refined alongside its products and operational needs.
For now, the emphasis remains on creating a strong starting point rather than rushing toward a finished result.
05 / The Final Edit
Every Big Idea Starts Somewhere
Pretty Little Fixes is a look at the earliest stages of building a brand, when ideas are being explored, visual identities are taking shape, and the possibilities are still wide open.
The work completed so far represents the beginning of a larger creative process, with plenty of room for refinement and growth.
It's a reminder that branding doesn't have to begin with a fully established business. Sometimes, it begins with an idea, a little inspiration, and the decision to bring something new into the world.
This project is in early development. Featured designs represent initial branding work and may continue to evolve as the business takes shape.